Influence of packing on the acceptance of different brands of cachaça in the region of Salinas/MG

Resumo

Twelve brands of cachaça were donated by Cachaça Producers Association of Salinas, Salinas city, state of Minas Gerais - Brazil, and studied to evaluate the influence of packaging on their acceptance. This study was divided in 3 steps: blind test, packaging test and information test. The tests were applied to 51 consumers using a nine categories hedonic scale. The results were analyzed by ANOVA and Tukey’s test (p<0.05). In blind test, no significant difference was observed on the acceptance of the majority of the cachaças, except G brand, which presented the lowest score. In the packaging test, it was observed a different situation, the G, B, C, D, F and I cachaças were the most accepted while H brand was the least accepted. In the information test, the J and K cachaças were the most accepted. The results indicated that the packaging influenced the acceptability of cachaças from Salinas.

DOI: http://dx.doi.org/10.14685/rebrapa.v3i1.63